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    Why SupDucks Could Go to the Moon

    SteveBy Updated:1,215 Comments5 Mins Read

    Why SupDucks Could Go to the Moon

    What’s SupDucks? It all started last week with a text from my IRL friend DJ. He just got into NFTs a few weeks ago; his first NFT was Glue Factory. He was digging into various projects, and he texted me:

    “Really want to buy a SupDuck. I know nothing about them, but they look awesome.”

    At the time, the floor for a SupDuck was between 0.3 and 0.4 ETH. Spending that much on an NFT would be a big step up from two 0.1 Glue Factory mints. But something drew him in.

    I initially dismissed his text. I wasn’t familiar with SupDucks, and he was simply basing his opinion on the art. Now, to be fair, the art is wildly dope. More than any other NFT project, I could see this art being in a real cartoon you’d see on a major network. But regardless, I hadn’t heard much about it, so I moved on. Then, a few days later, he texted me again.

    “I’m ngl I really want a supduck.”

    I responded by telling him if he really wants one, he should get one. And later that day, he did. Over the next few days, I saw a light bulb turn on for him. You know that feeling you get being part of an NFT community? The way you just “fit” in place with a bunch of other people who have the same cartoon avatar? For the first time since getting into NFTs, he had it. He had it bigtime. That set off my spidey senses, so I started to dig in a little more on the project. As I researched it, I posted a cryptic tweet:

    SupDucks

    The response to that tweet was telling. Completely organically, people with SupDuck avatars flooded my mentions. Some suggested I was talking about SupDucks. Others just said, “sup” with zero context. This was one of the first signals that this project had momentum. When a group of people takes enough pride in a project to change their PFPs in large/noticeable numbers, have pride enough to rep it by responding to my tweet, and they have their own catch phrase, the community is healthy.

    This prompted me to look into the team to see if this project was legit, or just a copy/paste project that happened to have cool art. Franky Nines, the lead artist, immediately gave SupDucks credibility. With 23,000+ Instagram Followers and nearly 5,500 Twitter followers, the former Dapper Labs employee shows his face on livestreams and gives community updates. This gave me confidence it’s not a rug, or even a run-of-the-mill project. One look at his social channels and you’ll realize he’s a heavy hitter who’s talented af. It also explains why the SupDucks are super dope art.

    I hopped over to the Discord channel, and my conviction got stronger. First, there was a channel simply called “only sups.” It was literally members jumping in periodically and saying, “sup.” That’s freaking hilarious, and a perfect encapsulation of this group. The chat in the main channel on Discord (called “sup”) was going nuts, with a very district personality. It was friendly, welcoming, funny, laid back…you could get the vibe pretty quickly. Having a real personality/brand is a game changer for a project. It creates community and identity.

    With all this, I needed to see a roadmap and utility. It didn’t disappoint. They literally already have a mobile app in beta and an airdrop planned with something they’re calling King Frog. Let’s keep it real, I don’t even have to explain to you what King Frog is. You just hear “King Frog” and you want one. When you go to the Discord announcements and there are also multiple longform videos from live streams talking about plans for SupDucks. And, even better, they interacted on the videos with people watching the live stream. So SupDucks have utility and know how to communicate it effectively.

    With a solid team, phenomenal art, and strong utility, I decided to hop in. While I was doing all this research, the floor was on fire, and flew up to 0.52 ETH. I bought two SupDucks, one at 0.6 I really liked, and one at 0.49 ETH when it got listed under floor. The current floor as I write this is over 1.2 ETH.

    In the interest of disclosure, if this project has a big run (and I believe it does) I will likely sell the one I bought at the floor. But the more I look at it, the more attached I’m getting to this art and project.

    I’ve jumped into 4-5 new projects the last couple of weeks, so there’s a reason I’m specifically choosing to write about this one. While I don’t claim to be right all the time (I have plenty of misses), I like to share what I’m seeing in real-time to give everyone a data point to consider. I wrote about NBA Top Shot a couple weeks before it took the next leg up. I wrote about Gutter Cat Gang a few days before it took off. So, I guess in so many words, what I’m trying to say is…

    …sup

    Disclaimer: This article is not financial advice. The NFT and Cryptocurrency markets are very volatile. Please don’t invest what you can’t afford to lose. Always do your own research before investing.

    Steve (@NFTBark on Twitter) is one of the founders of the dGEN Network. He coauthored the first Harvard Business Review article about NFTs. While he dabbles in Crypto, his real love lies in the NFT world. Steve is always looking for longterm value in the NFT space because he's a terrible flipper. On a personal note, Steve is a self-described incurable optimist who believes life isn’t about what happens to you, it’s how you respond.

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