With all the love generative avatar projects have been getting recently, it’s no wonder why every creator with the necessary skills and resources is dropping project(s) daily. At this point, you have 3-4 notable projects a day, many of which are so strong that it feels like the entire ecosystem stops what they’re doing just to get in on the mint.
An example of this phenomenon occurred on Tuesday, July 28th, with Stoner Cats, Long Neckie Ladies, & The Vogu collection each dropping on the same day. These projects have seen varying degrees of success to this point, but they all dropped to a significant fanfare, started gas wars, and sold out – each hoping to replicate the success of the Punks & Apes that came before them.
With this in mind, it begs the question, what makes these projects POP?
Be Community First
I’ll spend the most time on this because the number one rule of NFTs is, “community runs everything.” You’ll notice, all over Twitter, creators and their dedicated followers talking about “drop day.” These days are “spiritual” events in the NFT community. A day in which a collection is officially revealed to the public. At this point in the process, the art is done, the NFTs are minted, and the site is ready. It’s supposed to be a day that creators and their community members celebrate. Yet, it often ends anticlimactically.
Why? I argue it’s because there is often no community attached to the project. Community is what makes or breaks every collection. It’s the lifeblood of the NFT ecosystem, and it’s the ultimate decision-maker for the industry. In 2021, the community is formed through a mix of Twitter Pages and Discord channels. On these channels people,
- Talk about a project
- Give feedback on decisions the team should or will make
- Ultimately support or tear down the projects they believe in
Okay, so we understand that community is super important, but how do you build this community, especially before “drop day?” Here are a few things to focus on: ,
- Learn about the community – spend time on Twitter & Discord. Join the Discords of different projects. Learn how people speak on various channels, understand what’s essential, dive into the channels that matter, and start getting involved.
- Create relationships before launch. Build partnerships with collectors and other projects in the space. If you are genuine and people like what you’re doing, they’ll support you. For example, check out Gary Vee joining the Long Neckie Ladies & World of Woman fan clubs.
Some metrics you want to shoot for prior to launch (metrics aren’t everything, but again, you don’t want to launch to an empty room.)
- 1250+ followers on Twitter
- 750 + members on Discord
Avatar Art & Design Matter
The aesthetic of a project allows projects to stand out from others. For example, you have a project like Royal Society Of Players, who were meticulous in the design of their site. Everything from the layout to the color pattern made this project differentiate itself from the competition. Most importantly, the design of the actual NFTs can be a project’s ultimate draw. Creators want to make sure to tease the actual assets prior to release. When design is prioritized and done correctly, a project will convey a level of seriousness and attract new members to its community.
10k projects have become a standard in the space. But as the industry continues to mature, we’ve started to see some notable projects with sometimes greater or fewer pieces. For example, Stoner Cats had an initial mint of 10k with another 3k set to be dropped mid-season.
While one of my personal favorites, Gutter Cats dropped a 3k collection and ensured real scarcity from the beginning. The original GOATz project took another approach – they started with 10k and added forging to build in scarcity over time. This means a project may begin with 10,000 NFTs but members are incentivized to burn their NFTs to get an even better one. Making it so there are now fewer NFTs (9.2k as of 8.11.21) hypothetically making each more valuable.
Publicize Your Roadmap
Potential community members want to know what they are buying into. Like buying into a country club, people are making their decisions based on the value attached to the membership. Members buying into these communities have very similar mindsets with one difference; they’re banking on their membership appreciating over time. With that in mind, you want to be transparent with your plans and publish a roadmap. What to include in such a plan:
- A dedicated place for members to gather in the metaverse – a lodge, a virtual gallery, tavern etc…
- Personalized and private in-person or virtual events (concerts, roundtables, etc…)
- Potential companion pieces to be added to the collection over time
- Utilizing the characters from other media outlets (shows, movies, comics, etc)
- Rights that buyers might have to the IP
We’re seeing several duplicated projects pop up. There are two to three versions of the same panda, goat, and cat projects. Not to mention the derivative projects that get started off of notable originals. There are minor design changes to the NFTs, but many concepts and even roadmaps are now being copied. Projects with an original theme, characters, and vision, are performing better at this point in the industry’s life cycle. One of my favorites is a project called NFT Dungeon, created by my colleague, Sam Ellis.
The project stems from Sam’s love of roleplaying games such as, Dungeon’s and Dragons. He puts a new spin on the game and introduces a whole new set of gamers to the concept of DnD. There are other original projects like BAYC, Goatz, Gutter Cats, Art Blocks, World of Woman, and more that have done a good job at paving the way for future drops.
Overall, I’m pumped about the space and where we are going as an industry. Obviously,, there’s a lot of noise. More and more people are jumping in as opportunists, rather than genuine creators, but that’s to be expected. Like Farokh says in this tweet, “To all the people coming in to pump avatar projects on the community and dump it on them too, we’ll be watching you closely. This isn’t gatekeeping; it’s simply protecting a community we’re working so hard to maintain and keep as healthy and happy as possible together.”
I invite you to build this community up with us. Be the genuine creator that lifts us all, and we’ll be there to support you. Wish you the best of luck and much much love!
After looking over a number of the blog posts on your web page, I seriously like your way of blogging. I saved as a favorite it to my bookmark website list and will be checking back in the near future. Please visit my web site as well and tell me how you feel.|
Howdy, i read your blog occasionally and i own a similar one and i was just curious if you get a lot of spam feedback? If so how do you protect against it, any plugin or anything you can suggest? I get so much lately it’s driving me insane so any assistance is very much appreciated.|
I think other website proprietors should take this web site as an model, very clean and excellent user genial style and design, let alone the content. You’re an expert in this topic!
fantastic post, very informative. I wonder why the other specialists of this sector do not understand this.
You should proceed your writing. I am confident, you’ve a huge readers’ base already!
Its such as you learn my mind! You seem to grasp so much approximately this, such as you wrote the e book in it or something. I believe that you simply could do with a few percent to pressure the message home a little bit, however instead of that, this is great blog. A great read. I’ll definitely be back.|
Nice post. I was checking continuously this blog and I’m inspired! Very helpful information particularly the closing phase 🙂 I deal with such info a lot. I was looking for this certain information for a very lengthy time. Thanks and best of luck. |
Wow, great blog.Really looking forward to read more. Much obliged.
I like it when people get together and share opinions. Great site, continue the good work!|
This post gives clear idea for the new visitors of blogging, that truly how to do blogging and site-building.|
I cannot thank you enough for the blog.Really looking forward to read more.
I was recommended this blog by my cousin. I’m not sure whether this post is written by him as no one else know such detailed about my problem. You are wonderful! Thanks!|
Inspiring story there. What occurred after? Good luck!
you are in point of fact a just right webmaster. The website loading speed is amazing. It seems that you are doing any unique trick. Also, The contents are masterpiece. you’ve done a excellent activity in this topic!|
Keep this going please, great job!|
Pretty great post. I simply stumbled upon your blog
and wished to say that I have truly loved surfing around your weblog posts.
After all I will be subscribing to your feed and I hope you write again soon!
Hi, I think your blog might be having browser compatibility issues. When I look at your website in Opera, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, fantastic blog!
If you are going for most excellent contents like myself, simply go to see this website every day for the reason that it gives quality contents, thanks|
Hey there would you mind sharing which blog platform you’re using? I’m planning to start my own blog soon but I’m having a tough time selecting between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your layout seems different then most blogs and I’m looking for something unique. P.S Apologies for being off-topic but I had to ask!|
Nice blog here! Also your website loads up very fast!
What host are you using? Can I get your affiliate link to your host?
I wish my site loaded up as fast as yours lol
Hi, this weekend is fastidious in favor of me, as this point in time i am reading this wonderful informative piece of writing here at my home.|
Heya i am for the first time here. I came across this board and I in finding It really useful & it helped me out a lot. I am hoping to provide one thing back and aid others such as you aided me.|
I all the time emailed this blog post page to all my contacts, for the reason that if like to read it next my contacts will too.|
I love your blog.. very nice colors & theme. Did you design this website yourself or did you hire someone to do it for you? Plz answer back as I’m looking to design my own blog and would like to know where u got this from. many thanks|
Aw, this was an exceptionally good post. Taking a few minutes and actual effort to produce a very good article… but what can I say… I hesitate a lot and never seem to get nearly anything done.|
Nice post. I learn something new and challenging on websites I stumbleupon every day. It will always be useful to read articles from other authors and practice something from other websites. |
We’re a group of volunteers and starting a new scheme in our community. Your web site offered us with valuable information to work on. You’ve done a formidable job and our entire community will be grateful to you.|
Thank you for another informative blog. Where else could I get that kind of information written in such a perfect method? I have a venture that I’m simply now operating on, and I’ve been on the look out for such info.|
I do not even know how I ended up here, but I thought this post was good. I don’t know who you are but definitely you are going to a famous blogger if you are not already 😉 Cheers!|
I need to to thank you for this good read!! I certainly loved every little bit of it. I’ve got you book-marked to look at new stuff you postâ€¦|
Link exchange is nothing else except it is only placing the other person’s blog link on your page at appropriate place and other person will also do similar for you.|
An impressive share! I have just forwarded this onto a colleague who was conducting a little research on this. And he actually ordered me breakfast simply because I stumbled upon it for him… lol. So allow me to reword this…. Thanks for the meal!! But yeah, thanx for spending time to talk about this matter here on your web page.|
My developer is trying to convince me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using Movable-type on a variety of websites for about a year and am nervous about switching to another platform. I have heard good things about blogengine.net. Is there a way I can transfer all my wordpress posts into it? Any kind of help would be greatly appreciated!|
Very good blog! Do you have any hints for aspiring writers? I’m planning to start my own site soon but I’m a little lost on everything. Would you advise starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m completely confused .. Any recommendations? Bless you!|
It’s actually a nice and useful piece of information. I’m glad that you simply shared this useful info with us. Please stay us informed like this. Thanks for sharing.|
rheshae b9c45beda1 https://coub.com/stories/2617731-foglio-presenze-mensili-da-scaricare-top
amalbia b9c45beda1 https://coub.com/stories/2631995-new-afilmywap-just-add-magic-mystery-city-2020-hindi-dubbed-season-1-hd-480p-mp4
moreelis b9c45beda1 https://coub.com/stories/2649526-mapsettoolkit-for-mac-__full__
Hello there! Would you mind if I share your blog with my myspace group? There’s a lot of folks that I think would really appreciate your content. Please let me know. Thanks|
Generally I don’t learn post on blogs, but I wish to say that this write-up very pressured me to check out and do it! Your writing taste has been amazed me. Thanks, quite great article.|
1 waitfor delay ‘0:0:15’ —
-1; waitfor delay ‘0:0:15’ —
Heya i am for the first time here. I came across this board and I find It really useful & it helped me out much. I hope to give something back and help others like you aided me.|
I am really grateful to the holder of this site who has shared this enormous article at here.|
Hello! I just wanted to ask if you ever have any problems with hackers? My last blog (wordpress) was hacked and I ended up losing many months of hard work due to no data backup. Do you have any methods to protect against hackers?|
Hey! I know this is sort of off-topic but I had to ask.
Does running a well-established blog such as yours require a massive amount
work? I’m completely new to operating a blog however I do write in my diary everyday.
I’d like to start a blog so I can easily share my own experience and thoughts online.
Please let me know if you have any kind of ideas or tips for new aspiring bloggers.
Custom Printed > get on the beers
Custom Printed > homer simpson doh
Hey there! I could have sworn I’ve been to this blog before but after reading through some of the post I realized it’s new to me. Nonetheless, I’m definitely glad I found it and I’ll be book-marking and checking back often!|
Hello! Someone in my Myspace group shared this site with us so I came to check it out.
I’m definitely loving the information. I’m book-marking and will
be tweeting this to my followers! Superb blog and superb design.
Excellent post! We are linking to this great post on our website.
Keep up the good writing.
Howdy! I just would like to offer you a huge thumbs up for
your excellent information you have got here on this post.
I am coming back to your site for more soon.
Hi this is kind of of off topic but I was wondering if blogs use WYSIWYG editors or
if you have to manually code with HTML. I’m starting a
blog soon but have no coding skills so I wanted to get guidance from someone with experience.
Any help would be greatly appreciated!
Hey there! I realize this is kind of off-topic but
I had to ask. Does building a well-established blog such as
yours take a massive amount work? I’m completely new to writing a blog however I do write
in my diary everyday. I’d like to start a blog
so I can share my personal experience and feelings online.
Please let me know if you have any kind of suggestions or tips for
brand new aspiring blog owners. Thankyou!
Hiya very cool blog!! Guy .. Beautiful .. Amazing ..
I will bookmark your site and take the feeds also?
I’m glad to find so many useful info right here in the post, we need develop extra strategies in this regard, thank you
for sharing. . . . . . scoliosis surgery https://coub.com/stories/962966-scoliosis-surgery scoliosis surgery
I do not know if it’s just me or if perhaps everyone else encountering problems with your
site. It appears like some of the text on your posts are running off the screen. Can someone else please comment and let me know if this is happening to them too?
This may be a issue with my internet browser because I’ve had this
happen before. Many thanks scoliosis surgery https://0401mm.tumblr.com/ scoliosis surgery
Greetings! Very useful advice in this particular article!
It is the little changes which will make the biggest changes.
Thanks a lot for sharing! quest bars https://www.iherb.com/search?kw=quest%20bars quest bars
Your mode of explaining everything in this paragraph is genuinely pleasant, all be able to effortlessly understand
it, Thanks a lot. ps4 https://bit.ly/3z5HwTp ps4
Hi, its pleasant article about media print, we all know media is a impressive source of facts.
asmr https://app.gumroad.com/asmr2021/p/best-asmr-online asmr
Wow, superb blog layout! How long have you been running a
blog for? you made running a blog look easy. The whole glance of
your web site is excellent, let alone the content!
cheap flights http://1704milesapart.tumblr.com/ cheap flights
Valuable information. Lucky me I found your website accidentally, and I’m surprised why this
coincidence did not took place in advance! I bookmarked it.
quest bars http://bit.ly/3C2tkMR quest bars
I visited many blogs except the audio feature for audio songs
current at this website is actually marvelous.
Hi there, everything is going sound here and ofcourse every one is sharing facts, that’s truly excellent, keep up writing.
Appreciating the hard work you put into your
website and detailed information you offer. It’s great to come across a blog every once in a while that isn’t the same old rehashed material.
Fantastic read! I’ve saved your site and I’m including your RSS feeds to my Google account.
I visited various sites however the audio quality for
audio songs present at this website is in fact fabulous.
Way cool! Some very valid points! I appreciate you penning this article
plus the rest of the site is really good.
Thanks for sharing your thoughts about was. Regards
We are a group of volunteers and opening a new scheme in our community.
Your site provided us with valuable information to
work on. You have done an impressive job and our entire community will be thankful to you.
Good day! This is kind of off topic but I need some help from an established blog.
Is it hard to set up your own blog? I’m not very techincal but I can figure things out pretty
quick. I’m thinking about making my own but I’m not sure where to start.
Do you have any tips or suggestions? Thank you
It’s an remarkable paragraph for all the internet visitors; they will get benefit from it I am sure.