The KIA: Koala Intelligence Agency
Your mission, should you choose to accept it…is to investigate the Koala Intelligence Agency. The KIA has burst onto the NFT scene the last week and we need you to find out what all the buzz about the Wallas is about.
A total of 10,000 unique fully trained Koalas entered the wild last week as community members recruited them for a mint price of .05 eth each, the drop quickly sold out and in the next day leading up to reveal the floor grew to around .1 eth with the buzz continuing to build among the community. A lot of first-time minters were attracted to this project, including a large base from the land down under.
While the KIA team was elated over the quick sell-out, they weren’t resting – in fact they doubled down their efforts to help mitigate flippers dumping post reveal and sending the floor spiraling.
I had the opportunity to speak with Lakoz, a director on the team, during the time between drop and revel and it was clear the team wasn’t resting on the success of the drop sellout.
“My focus is to maintain value and increase visibility as we know after the Reveal, prices will dip, and many will dump.”Lakoz
That might have been the only thing the team got wrong over the last week, as prices certainly did not dip post-reveal. Almost instantly post-reveal prices took off sending the floor to nearly 1 ETH! The art by Thaaksi is incredible – people LOVE the Koalas!
Excited about the rapid growth, I had to check back in with Lakoz and find out what he got wrong regarding the market post-reveal.
“I think there were a few factors involved.
1st: The work put in by the team pre-reveal. We focused on building a diverse and engaging community. We had a few tactics in place to create great momentum post-reveal and I think they worked well. My entire newsfeed was full of Koala pfps and I think that caught the attention of many other collectors.
2nd: The art! Thaaksi did an incredible job with these Koalas. The aesthetics, the traits, the combinations that came out, everything. I think people really fell in love with them.
3rd: I can’t really tell you why or when exactly, but at some point, the project just clicked with the community and that’s when things took off. I think part of it is tied to the incredible community that we built around it. I do want to give a shout out to our Aussi friends, I think they have been some of our biggest supporters.”Lakoz
The first real-world intelligence mission for KIA members starts today with a geocache and a 2.5 ETH prize! If you’re in the Toronto area – you should accept this mission!
As always, should you or any of your KIA force be caught or killed, the Secretary will disavow any knowledge of your actions. This message will self-destruct in ten seconds. Good luck!
Disclosure: I minted 15 Koalas and sold 9 during pre-reveal to cover mint costs and free-roll the project. I know, I know, not very dGEN-like, but keep telling myself to trust the process and not be results oriented. I sold one more on the run-up post-reveal and following my process sold two more yesterday (pre-article) and plan to hold my remaining 3.